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Sprintexx Ad-Tech Division: Uniting Data with Creative Precision
Backed by Janus Koncepts Advertising, Sprintexx Advertising Technology revolutionises modern advertising. In the present dynamic digital world, advertising is no longer just about reach—it’s about relevance. Brands now demand precise targeting, intelligent insights, and agile execution. That’s exactly where Sprintexx excels.
As the comprehensive ad-tech division of Janus Koncepts Advertising, Sprintexx blends advanced technology with deep marketing experience to deliver advertising that is data-led, transparent, and effective.
At the helm is Mr. Jai Sognai, a pioneer with more than 30 years of digital experience, whose leadership has positioned Janus Koncepts into a renowned player in marketing and communication for two decades. Sprintexx embodies his next big leap—combining strategic branding with advanced ad-tech.
What Sets Sprintexx Ad-Tech Apart
Sprintexx is a 360° advertising partner, managing everything from brand discovery to conversion and customer loyalty. What makes us unique is our ability to integrate:
? Advanced Data Insights
? Live Campaign Optimisation
? Artificial Intelligence and Machine Learning Targeting
? Story-led Creative Strategy
? Cross-platform Media Execution
This blend allows brands not just to be seen, but to be remembered—and acted upon.
Omnichannel Advertising Engine: From Awareness to Impact
1. Brand Awareness & Positioning
We use paid media and brand strategy to build recognition and loyalty—paving the way for future success.
2. ROI-Driven Digital Advertising
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All optimised to maximise ROI and reduce cost per result.
3. AI-Powered Advertising Infrastructure
Sprintexx is a insight-led platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—delivering relevance at every interaction point.
4. Social Engagement Marketing
Impactful engagement through creators and communities on:
? YouTube
? Emerging platforms
We combine influence and visibility to drive conversations and conversions.
5. Connected TV (CTV) & OTT Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, expanding reach to connected households nationwide.
6. Narrative-Driven Content
Every strong brand is built on strong storytelling. We craft immersive, narrative-driven content designed to enhance visibility and loyalty.
7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to measurable campaign growth.
Our Unique Value Proposition
? India’s Largest Deterministic Audience Dataset
Access through partnerships with top-tier data and platform alliances across multiple industries.
? We Reach Users Where They Are
While walled-garden platforms wait for users, Sprintexx proactively reaches audiences across the open internet—boosting efficiency and reach.
? Original Equipment Manufacturer Targeting
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme
? Cross-Media Audience Activation
We activate insights across owned and partner channels—offering total scalability.
? Smart DSP with Real-Time Analytics
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting
? Predictive Audience Cohorts
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns
? Fully Transparent Operations
We support all third-party trackers—ensuring zero black-box operations and complete advertiser control.
Why Brands Trust Sprintexx
Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Sprintexx Ad-Tech Data-Driven Insight
? Creative Innovation
Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value
And above all, our commitment to trust, delivery, and measurable outcomes.
Visionary Leadership at Sprintexx
Mr. Jai Sognai, with more than 30 years of marketing mastery, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding
His vision ensures Sprintexx leads the transformation in the rapidly evolving digital ecosystem.
Designed for Tomorrow’s Advertising
Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI
As technology and consumer journeys evolve, Sprintexx champions transparency and precision marketing.
Conclusion: The Smartest Way to Advertise Today
Whether your goal is achieving awareness, performance, and growth—Sprintexx Ad-Tech is your trusted partner for growth and innovation.
Sprintexx Ad-Tech — In collaboration with Janus Koncepts.
Where Data Inspires Intelligence.
Where Creativity Drives Action.
Where Technology Drives Growth.